New Wave Pop-Up

NOUVELLE VAGUE

A pop-up store in the heart of the Marais

From June 4 to 14, 2026, Tomète, Margaux Toussaint, and Bontemps Paris will take over a gallery at 26 rue Saint-Claude Paris 3 for Nouvelle Vague — a pop-up store that brings together their three universes and offers a discerning selection of inspiring, durable, and carefully chosen objects.

ONE POP-UP, THREE WORLDS

Just steps from The Frankie Shop and Merci, the space brings together three brands with complementary universes: botanical jewelry by Margaux Toussaint, home linens and accessories by Tomète, and fragrances by Bontemps Paris. Three different worlds, one common standard: craftsmanship, artisanal skill, beautiful objects — to give or to keep.

WHY NOUVELLE VAGUE

The name is a nod to the nearby Galerie du Cinéma and the eponymous movement. It is also a statement: that of a generation of independent creators who envision a desirable, sensitive, and collective universe. Nouvelle Vague evokes the freshness of water, warm sand, a summer breeze, an invitation to summer in the heart of Paris.

GUEST BRANDS & COLLABORATIONS

The space also welcomes guest brands: Superchinerie dresses the central table with vintage finds, Blumenhaus presents its latest issues — the magazine will also relay the event to its community. Studio Blumæ is responsible for the floral artistic direction and will take over the storefront for a flower bar at the end of the pop-up. The graphic elements of the window display are entrusted to illustrator Nuitéejour to bring an artistic sensibility to Nouvelle Vague.

PRACTICAL INFORMATION

Address: 26 rue Saint Claude, Paris 3

Dates: June 4 to 14, 2026

Hours: 10am to 7pm daily

Admission: Free